Apple is a great company these days and it has been around for more than 40 years. But, their success was greatly attributed in 2007 when the first iPhone was released.Since then, many app company scramble to make their own smartphones, seeing how lucrative this business can be. Steve Jobs was a true visionary. He has helped shaped the smartphone landscape and has provided us with a means that give us more convenience. We can now use our phones to make an appointment, book a reservation, and even play games in our sparetime. That being said, there are still plenty of reasons why Apple continues to rise as a company. In this article, I will cite some reasons why they are still quite successful to this day.

1. Continuous Cash Build

Apple is rife with amazing entrepreneurs that really know how to handle and earn money through investments. In fact, one of the reasons why the company is still successful to this day is because of the Apple stocks. In June of this year, Apple has earned a total of $250 billion in revenue and they’ve also earned more than $55 million in net profits. It has also been found out that the company has $115 billion to spend which means that they can further put it on investments or they can fund something that will benefit them in the future.

2. Solid User Base

Another reason why Apple is a great company is that they have a dedicated user base. I know that their phones are quite expensive, but it is actually the reason why a lot of people are buying it. You see, when a person has an iPhone, the phone itself acts as a status symbol that you are wealthy. Furthermore, the features of the iPhone are so great that people just love it for what it is. The reason why iPhones sell like hotcakes is that it has a seamless integration with hardware and software. Since Apple is the only company making their own phones and creating their own mobile operating system, the company can really tailor the OS to work impeccably on their devices. This is not to say that other phones are bad; this is just to say that iPhone has a pretty good performance package that suits its price tag.


3. Promising Products in the Future

Since the company has a lot of liquid assets, they can fund some research that will bring them some good results. The technology and the features that can stem from their funded research can greatly benefit them, especially if it is something that will be of good use to the end user.

4. More Expensive Phones

Just this year, Apple has announced that they are going to release three versions of their iPhones: the iPhone XR, the iPhone Xs, and the iPhone Xs Max. The XR is their “budget” option and it comes with an LCD Retina display. The iPhone Xs provides a better performance package with an even better OLED display and 1080p resolution. The Max is, well, just an Xs variant with a bigger screen and better battery life.Where I am getting at is that even though the new phones are promising, they are expensive. Still, with Apple’s dedicated user base, they will still sell like hotcakes, as previously mentioned.