- Trust Marks
While many people are already resorting to online shopping, you should know that many are still skeptical about ecommerce platforms. Think about how you can win the trust of your customers. If you have trust marks and accreditation certifications, display them on your pages.
- Search Engine Visibility
Make sure that you are complying with the search engine guidelines of Bing and Google. These guidelines will also tell you to create ecommerce stores and responsive web design. A web design that is search-engine optimized can help regular visitors without launching costly marketing campaigns in the future.
Focus on the needs and choices of your users. This should be the primary focus of your ecommerce website. Before taking any major step on this matter, it’s always crucial to do customer behavior research first. Feel free to ask the help of your ecommerce agency.
Your website’s user interface must be able to engage and impress your visitors efficiently. However, you need to continuously explore new ways to gain the confidence and trust of your visitors. Apart from a good layout, there must be recognizable logo, testimonials and shopping deals.
- Mobile Optimization
Many people nowadays browse websites on their tablets and smartphones. See to it that your ecommerce platform will deliver good user experience on both mobile devices and computers. Through mobile optimization, you can improve your website’s visibility on all major search engine results pages.
- Search Box
No matter how well-optimized and well-designed your ecommerce website is, you can’t display all of your products in one page. It pays to have search box to make searching easier for your customers.
- Shopping Cart
Your shopping cart choice will highly impact user experience. Consider a shopping cart software that enables people to check their current and previous purchases conveniently.